Tailored Nutrition, Premium Quality, Perfectly Balanced

NOW FRESH® delivers expertly crafted recipes made with 100% fresh meat and nutrient-rich ingredients to give pets the perfectly balanced nutrition they deserve. Every recipe is tailored to support different life stages and unique needs, ensuring puppies, adult dogs, and seniors all get the right nourishment at the right time. With premium quality proteins, wholesome fruits and vegetables, and no artificial preservatives, NOW FRESH provides complete and balanced meals that fuel vitality, promote healthy skin and coats, and keep pets thriving every day.