“Fresh”. It sounds good when you say it. And tastes good when you eat it.

It’s no surprise that dogs love the freshness of NOW. It’s so fresh, it’s like eating off the kitchen counter (down, girl). We pack NOW FRESH™ Grain-Free recipes full of nutritious ingredients like 100% market-fresh meat or fish, with 0% rendered meats, by-products, wheat, beef, chicken, corn, or soy.

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