Ren’s Pets Strengthens Ecommerce Capabilities, Making Shopping Online for Your Pets Easier & More Convenient

[Guelph, ON, Nov 23, 2020] – Ren’s Pets, a leading Canadian specialty retailer of pet supplies, has implemented several key enhancements to their website and digital program in anticipation of continued strong customer ecommerce demand. This includes a significant focus on user experience, added functionality, and a move toward more digital advertising. These enhancements support Ren’s goal of providing customers with a best-in-class, easy, and convenient way to shop online for their pet food and supplies.

“This is a very exciting time at Ren’s, as we ramp up our investment in ecommerce, accelerate some of our omnichannel plans, and make buying online easier and more convenient for our customers,” said Scott Arsenault, President of Ren’s Pets. “We’ve always been a progressive, forward thinking company and right now customers are choosing to shop more online due to COVID. As we head into the holidays and winter, we wanted to ensure we were focused on supporting pet parents giving their dogs and cats their pet’s best life which right now is through a lot of online purchases in addition to store visits.”

“The ecommerce and digital enhancements we’ve made strengthen our website capabilities and online presence tremendously,” said Larissa Wasyliw, VP of Ecommerce & Marketing at Ren’s Pets. “They range from improved user experience when browsing through the site, added new functions we know our large base of Ren’s Rewards members want, plus increasing our digital advertising into new channels with new partners. We’re extremely focused on making sure pet owners are easily able to order their pet food, treats, toys, or any supplies they need for their pets online.”

“One of the biggest improvements is in our autoship capabilities, where customers can sign up to have their pet food and supplies delivered to their homes automatically on the schedule they want,” continues Wasyliw. “Customers now have more flexibility to take their subscriptions and pause, reschedule, or add to their orders plus increase the frequency to weekly. It’s an easy way to make sure you never run out of pet food again.“

“We’re also excited to offer customers egift cards online, back in stock notification alerts, a better interactive experience with our digital flyer now on the Flipp platform, and a streamlined product webpage that will make picking your pet food bag size and delivery method easier,” said Wasyliw. “Our enriched digital advertising including programmatic, social, and online flyer distribution with our new partner Prospect Media rounds out the enhancements we’ve moved quickly to implement.”

“We continue to be thrilled to work with Ren’s! Retail is rapidly evolving, and this could never be more true than in our current pandemic. To drive true growth modern retailers need to be agile and move quickly,” said Jonathan Garyfalakis, CEO of Syatt, Ren’s agency partner. “Ren’s was ahead of the game having a strong infrastructure in place before the pandemic. Because of this, they have been able to take these last several months and innovate at a pace that is far beyond what we are seeing for other online retailers. We believe Ren’s will continue pushing the boundaries within Canadian retail as a whole, and we also see them as a great case study for what innovation and growth can look like for a true Canadian omnichannel retailer.”

“Prospect Media is very excited to team up with Ren’s during this pivotal stage of continued digital evolution and ecommerce growth. The retail and consumer landscapes continue to change, with more focus on online shopping, convenience and selection for customers,” said Dave Mathews, Managing Director of Prospect Media. “Digital engagement has accelerated with consumers in 2020 with growth of 111% in online sales and 39% growth in online traffic. With that Prospect Media is providing Ren’s with a data-driven approach that focuses on localized marketing and relevant communications to high value, high opportunity consumers who have pets as part of their family. This includes building and executing an optimized and integrated media strategy to support new store openings, brick & mortar locations, as well as ecommerce, and the key enhancements Ren’s has made to create a seamless shopping experience for customers.”

About Ren’s Pets

Ren’s Pets is a leading Canadian specialty retailer with 32 stores in Ontario and the Maritimes plus a best-in-class ecommerce site shipping nationally. The company was founded in 1975 and is headquartered in Guelph, Ontario. Ren’s carries the largest selection of pet supplies, including pet food, treats, and toys for your pet’s best life. Ren’s is an industry leader in high-quality professional grooming supplies. The Ren’s Promise guarantees knowledgeable staff will help you find the best food for your pet. The Ren's Reward program lets you earn free food and redeem points online or in-store. For more information, please visit www.renspets.com. To request more information or high-res imagery, please contact Larissa Wasyliw, VP of Ecommerce & Marketing at 866-736-7738 ext 254, or email larissa.wasyliw@renspets.com. 

About Syatt

Syatt is a rapidly growing eCommerce agency based in Toronto, Canada. Syatt is a collective of eCommerce veterans that apply best practices from Product Management and Agile to strategically define the ‘what’ as well as the ‘how’ when designing, building, testing, and iterating digital experiences. With deep industry and platform expertise, Syatt forms true, transparent partnerships with merchants to define and reach business goals in both the short and long term horizons. For more information visit www.syatt.io.

About Prospect Media

Prospect Media is a retail focused, data-driven, integrated media agency. We are leaders and innovators in consumer analytics, media strategy, media planning and activation. Data is our engine -- focused on consumer analytics and insights that build an optimized 360° media strategy to drive traffic and sales, ensuring our clients’ media spend is reaching high opportunity consumers through the right Digital and Traditional media channels.  After more than 20 years in business, we proudly declare that our success comes from building a team of great people and great partnerships – always driven towards new and innovative ideas. Embracing this approach enables us to be open and collaborative, meeting the needs of our clients and consumers alike. For more information, please visit www.prospectmedia.com. To schedule an introductory call to learn about our approach to integrated media strategy, please contact Dave Mathews, Managing Director at 416-576-4076, or dmathews@prospectmedia.com.